Our vision is to be the one stop shop for locs through innovation, a love of self and a love of the earth.

At OOLI we value quality, efficacy, and transparency and strive to always provide our customers with excellent hair products through focused innovation and respect of our impact on the environment.

We take sustainability seriously. We use sustainably and ethically sourced ingredients. We use recyclable packaging. We want to make a social impact and pledge to donate a percentage of our gross revenue to fund hyper-local sustainability initiatives that support our customers and their communities