Need a bit of inspiration on your loc journey?  Well instead of watching the latest tutorial by your favorite YouTuber, get inspired by a few celebrities who are dominating the loc space.  We’re sharing a few who are always wowing us with their timeless locs.  Ava Duvernay  Not only is Ava’s work on the big screen beautiful, but her locs are as well.  We...

6 Refreshing Self-Care Activities to Start 2022 Off Right

Are your locs suffering from a bit of winter blues?  There could be several factors at play that are keeping your locs dull instead of full of life during the winter months.  However, they don’t have to continually stay stuck in a season of dullness. Keep reading for a few ways that you can take care of your dreadlocks during the winter.  Moisturize Look,...

So, you’re probably wondering “What’s REALLY in OOLI Beauty’s products?”  Well, we don’t have just one secret sauce… We have several powerful ingredients that make your locs pop with shine and strength.  Curious to know what they are?  Of course, you are!  Here are the deets:  Aloe Vera The aloe vera plant is such a familiar healing necessity.  You may normally use it for...

Believe it or not, your new year’s resolutions and your trip to the mall to grab a poppin’ outfit for New Year’s Eve can wait… Well, at least until you’ve settled on the perfect loced style to toast the night away into 2022. Look, New Year’s Eve is all about reflecting on memories from the past year.  So, why not add to those memories...