The beauty industry has come quite a long way…And nope, we’re not talking about the latest trendy colors on the makeup aisles or the variations of face masks out there.  We’re talking about sustainability.  Because, at the end of the day, if there’s no intentionality behind making products consumer and environmental friendly then we’ve got a problem.  So, how is sustainability made possible? Well, there...

All eyes are on the Supreme Court seat where one of two Black women could be the next Supreme Court Justice.  And guess what?  The women who could possibly fill the seat are LOC wearers.  We’re totally here for it!  Judge Ketanji Brown Jackson and Sherrilyn Ifill are the women in the running.  Seeing both of these women in professional settings unapologetically rocking their...

You’re not the only one feeling the brunt of winter…Your locs are feeling a bit of winter blues as well.  Maybe you’re experiencing a dry scalp or maybe you’re sighing at how dry your locs feel and look every time you look in the mirror.  Fortunately, there’s one solution that will lift you and your locs up:  Hot Oil treatments  Look, even though your...

Looking for a few fresh and exciting date ideas to enjoy with your partner or yourself? No worries!  We’ve got you covered… Because we know just how important it is to keep the sparks flying, whether you’re in a relationship or not.  So, after you’ve given your locs a little tender, love, and care, why not try these date ideas to show them off? ...

Need a bit of inspiration on your loc journey?  Well instead of watching the latest tutorial by your favorite YouTuber, get inspired by a few celebrities who are dominating the loc space.  We’re sharing a few who are always wowing us with their timeless locs.  Ava Duvernay  Not only is Ava’s work on the big screen beautiful, but her locs are as well.  We...